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Tesco BackIt gives small food and drink businesses the chance to tell their story and show off their products through running a crowdfunding campaign to help them grow.
You can discover and pledge towards products you like, choosing from a range of rewards as a thank you for your support. Plus you’ll get that warm, fuzzy feeling you get when you make a difference.
We’ll do our bit too by helping the small business with advice and mentoring from industry experts.
So have a browse of the campaigns, and if you like it - BackIt.
Tesco BackIt is for small businesses in the food and drink industry that are looking for support and funding in order to take the next step in growing their business.
There is no cost to get on to Tesco BackIt and if the crowdfunding campaigns do not reach their funding target then no pledges will be taken. If the campaign is successful, there will be a 1.4% (+20p) payment processing fee from Stripe, our payment provider.
The business being funded is responsible for the completion of the project and delivery of rewards to backers.
The business being funded is responsible for the delivery of rewards to customers, and receive all the funds (less the 1.4% [+20p] payment processing fee from Stripe) at the end of the campaign. If you do not receive your reward, you should get in touch with the business directly. This can be done through the platform, by selecting ‘Get in touch’ on the project page. Or, you can get in touch with us directly here.
If you are interested in starting your own funding campaign on Tesco BackIt, you can register your interest here.
Campaigns are being added all the time, so keep an eye out for something new.
Tesco BackIt is for small food and drink businesses who are looking to take the next step to drive future growth.
To pledge to a project, first make sure that you're logged into Tesco BackIt. Then, on the project page which you want to back, select the ‘Pledge’ button. This will take you to the next page, where you can select the reward level that you want.
After selecting "Continue", you'll need to confirm your payment details.
To finalise your pledge, click "Pledge."
We’ll send you an e-mail to confirm your pledge! Remember – you won’t be charged until the end of the campaign, and only if the campaign reaches its full funding target.
We can accept debit or credit card payments using Visa, MasterCard, or American Express.
You will only be charged if the full funding target has been reached by the end of the campaign. If the campaign does not reach its funding goal, your card will not be charged.
Yes, you will receive an e-mail confirmation to let you know that the campaign has been successful and that your card will be charged.
Yes, you will receive an e-mail receipt at the time of your pledge.
Businesses will need to access to certain information in order to be able to deliver any rewards. Businesses will be able to view the username and amount pledged by each backer. Your postal address will also be shared with the supplier so that they can send you your reward.
Overfunding means that a project has exceeded its funding target. Projects on BackIt can be overfunded which means that customers can continue to pledge funds to a campaign, even after it has reached its target.
Currently, we only accept UK-based pledges.
You can keep a track of your pledges on your profile page.
By pledging to a campaign, you are offering your support to help the business reach its goal. However, if you need to cancel your pledge during the campaign period, this can be done by contacting our Customer Engagement Centre. Pledges cannot be cancelled after the end of the funding period. After the funding period has ended, you should get in touch with the business directly for any issues using the ‘Get in touch’ link on their campaign page.
The business being funded is directly responsible for delivering rewards.
Businesses will need certain information in order to be able to deliver any rewards. Businesses will be able to view the name, e-mail address, amount pledged and postal address of their backers after the campaign has ended.
Businesses will provide an estimated delivery date for their rewards on their campaign page. You will be able to see this date at the time of your pledge. The timeframes will vary for each business and it should be remembered that these are estimated dates, not firm delivery dates. Businesses are expected to keep you updated on the estimated delivery date if it should change.
Businesses will get in touch with backers if there will be a delay on the estimated delivery date of rewards. If the estimated delivery date for your reward has passed without any contact from the supplier and you do not receive your reward, you should contact the business directly. If you are unable to contact the business, please get in touch with us.
Once you’ve created an account on Tesco BackIt, a profile page will be created for you. This contains your account information, a record of campaigns you have backed and information about the number of referrals you have generated for a campaign through social sharing.
Your profile page is just for you and can’t be viewed by any other users.
If you receive our Tesco BackIt newsletter, you can opt-out by adjusting the setting in your profile page. Log in to your profile and select “Notifications” in the “Edit profile” section. To unsubscribe, uncheck the box by “Send me updates about Tesco BackIt”.
If you haven't created an account, you can still unsubscribe using the "Unsubscribe" link at the bottom of the newsletter.
You will still receive key notifications about your pledge to any live campaigns, so that you know if the campaign has been successful and when the money will be debited from your account.
Don’t worry! If you’ve forgotten your account password, simply click the “Forgot your password?” link on the log in page, re-enter your e-mail and select “Reset Password”. We will send you an e-mail with instructions to reset.
Tesco BackIt is a specialist crowdfunding platform designed for start-ups and small suppliers from the food and drink industry. Find out more about what we look for and starting your own campaign.
It's really very simple. There are six steps:
Minimum £1,000, No upper limit.
Yes - BackIt allows unlimited overfunding.
Up to 65 days.
There is no cost to get onto Tesco BackIt and if campaigns do not reach their funding target they will incur no costs.
If the campaign is successful, there will be a 1.4% (+20p) payment processing fee from Stripe, our payment provider.
It takes us 14 days to collect all the funds from backers. Funds will then be transferred directly to your bank account as soon as we receive them.
You won’t receive any funds that have been pledged and you won’t incur any charge from us. Backers who did pledge will receive a notification that the campaign was unsuccessful and they won’t be charged.
No. Through Tesco BackIt, we want you to broaden your reach and validate the potential of your product.
Backers will want to experience your great products, so our only criteria is that the rewards incorporate your product in some way. Get creative – see if you can offer something new and unique.
Rewards will be distributed by you – not by Tesco - once the campaign has successfully finished, so you should factor any delivery costs into your reward pricing.
It’s up to you, but you should make it clear on your campaign when you expect backers to receive their rewards. Be realistic when setting your delivery dates - it is important that you can meet your promises to customers.
No, rewards cannot be edited after your campaign launches.
This will depend on the number of campaigns we have ready to go. We will confirm when we have a specific date but we will be constantly adding campaigns so it won’t be long.
Yes - we will review all campaigns before they go live.
Yes - in order to ensure a great experience for both backers and businesses, we select the campaigns that can be listed on BackIt.
You can see how you’re doing through your profile on the BackIt platform. You will also be notified when you receive a pledge.
Yes – through the platform you can send them updates to let them know how you’re getting on.
If your campaign is successful you will be able to view your backers name, e-mail address, postal address and the amount pledged at the end of the campaign.
You will receive this information soon after your campaign is successful.
Absolutely! We'd love to support you in making the most of your Tesco BackIt success. Please get in touch to let us know your plans.
If you need to edit your campaign, you will need to get in touch with us at firstname.lastname@example.org.
If you need to cancel your campaign, you will need to get in touch with us at email@example.com.
Once your campaign goes live these cannot be edited on the platform.
Following the end of your campaign, if unforeseeable circumstances mean you can no longer meet your delivery dates this should immediately be communicated to your backers and Tesco BackIt.
You should do everything you can to complete your project and deliver on your promises to backers. If it becomes impossible to do so, this should be immediately communicated to your backers and Tesco BackIt, along with details of how you intend to address this. It may be necessary to refund your backers.
We will contact the backer and ask them to update their payment details. If it is not possible to collect payment, we will transfer the remaining funds that are collected for your campaign to you.
Prior to launching with Tesco BackIt we will ask you to set up an account with Stripe, our payment provider.
If complaints about the campaign or product reward come to us we will let you know. If necessary a refund or replacement reward should be given.
You will be able to issue a refund through your Stripe dashboard. If you wish to issue a refund, please let is know. Tesco BackIt is able to issue refunds through Stripe. We will never do this without prior notification.
Tesco BackIt is a UK only platform, for UK companies and UK customers. There is no requirement to deliver orders internationally, but suppliers will be expected to deliver across the whole of the UK.