How it works

1. Browse
Browse the latest new product campaigns from promising food and drink businesses looking for funding to grow.

2. Choose
Choose how much you would like to pledge to support the campaign you have selected to back.

3. Share
Share the campaign with your friends to help the business you've backed reach its goal.

4. Wait
Wait to see if the business reaches its full funding target within the campaign period.

We will take the pledge from your account and pass it to the business only if the funding target is met.
We will provide the businesses with access to advice and mentoring from industry experts.
Look out for a thank you from the business in the form of your chosen reward.

5. Enjoy
Enjoy the warm, fuzzy feeling that comes from making a difference

Think we can do better?
Please email us with your feedback and we will see what we can do.