Help us make a difference
We are raising £8,000 to allow us to produce our amazing range of first to market ‘Souper’
Cho Gazpacho drinks in new, more accessible formats for school lunchboxes,
vending machines and other very important food service outlets where good for
you snack options are desperately needed. Given the levels of obesity, type 2
diabetes and child dental health are rising at alarming rates, we believe it’s
time to stop the exclusivity of sweet drinks by offering a savoury alternative.
Time for a change? Time for a Cho!
The 3 Amigos!
The Cho–Founders are 3 passionate
foodie entrepreneurs Adam Baker, Karen Baker and Dave Brown, who have combined
forces to champion a real change in on-the-go drinks and snacks by creating a
new sector in the UK for less sweet (savoury) drinks.
Let the Gazpacho R(e)volution begin!
Cho is short for Gazpacho, the
deliciously tasty, all natural soup from southern Spain that has been acclaimed
as a cornerstone of the Mediterranean diet for hundreds of years. We have developed the humble Gazpacho into longer, smoother and
easy to enjoy recipes. Each is a fresh combination of whole fruits &
vegetables, blended with pure mineral water and a boost of the finest Extra
virgin olive oil. Our 3 delicious recipes are Clasico (Tomatoes & mixed
Peppers), Beetroot & Apple and Tomato & Strawberry. All 3 varieties,
serve a real 2 of your 5 a day portions of fruit and vegetables, and are wrapped
up in a handy ready to enjoy on-the-go 250ml bottle.
Yes, we’ve attempted to bottle the Mediterranean diet!
These are the benefits of Cho:
- We want to bring a tasty, savoury choice to everyone, young and
old, to the snacks and drinks market.
- Veggies, fruit and finest olive oil are the building blocks of
the much acclaimed Mediterranean diet and only these ingredients feature
in our unique Cho recipes.
- There are far too many, sugar-rich drinks out there, in the
midst of a growing obesity and Type 2 Diabetes epidemic.
- Your pledges will really make a difference in helping us bring
our products to kids in schools and greatly extend the shelf life of our
product. Our dream is to educate everyone that there is a delicious,
everyday savoury choice out there.
A ‘souper’ future & what we’ve achieved
- We want to put a Cho Drinking Gazpacho within arm’s reach of
everyone, young and old and promote the benefits that our ‘salad in a
bottle’ can bring. We’ve re-invented traditional gazpacho from Spain into
a ‘souper’ tasty, easy to enjoy on-the-go drinking snack, that’s for
everyone, every day.
- We do like to
‘blend the rules’!
- So far, we have growing distribution into independent retailers
like Farm Shops, Delis & Café bars and our own online sales are
growing in the UK. Our range is authentically made in Andalucia in Spain
and is also popular in Continental Europe, where Drinking Gazpacho is not
so unusual. We now need to reach everyone in the UK to extend this
enjoyment, with the help of a Household Grocery partner like Tesco.
Here’s why we need your pledges
- Producing new packaging formats is a costly investment, but a
necessary one if we are to innovate and grow our vision to reach more
consumers and at the same extend our shelf life (music to the retailers’
ears!). Our current glass bottle is not popular everywhere unfortunately,
despite its wonderfully environmentally friendly and recyclability properties.
- If we find ourselves in the privileged position of being overfunded,
then we will use the additional funds to develop much needed point of sale
materials, media advertising which helps to support the brand in the
retail stores and instore sampling activity.
- We will give weekly updates on our funding progress through
Tesco Backit, together with our active social media campaigns and activity
which run daily on twitter, Facebook and Instagram.
Here’s an estimated breakdown of
how we will use the investment:
- Pack design & artwork costs: £4000
- Set up costs for Tetrapak Prisma print production and packing
in Spain: £3500
- Additional secondary packaging materials: £500
We’re awarded you get rewarded:
Cho Gazpacho won Gold at the
Innovation Challenge at LUNCH 2013, Caffé culture show best drink 2014 and 2 Great
Taste Awards 2015/16.
We have a fabulous range of Cho
related rewards and merchandise in store to share. All based around our love of
the wonderful Mediterranean diet.
We will create special gift pack
rewards for all pledges:
Follow us - it's worth it!
- Our twitter handle is: @chogazpacho
- Our Facebook link is facebook.com/chogazpacho
- On Instagram take a peek using @peepcho
We’d love starting conversations
with you all on social media, sharing all the good stuff that we’re all about! We’re
on a mission to make the world ‘Gazpacho shaped’!
If you want more of a one to one conversation
then you can email the 3 amigos directly at:
You can also keep up with what’s
going on through our website:
Help us make a difference!
Together we can make a difference
one Cho at a time. We can’t do it without you so every rewarded pledge you make
will help move us closer to achieving our ‘souper’ mission!
- You don't need to give money to help us succeed! Please share
this project with anyone you think would support us – on Twitter,
Facebook, LinkedIn, by email, telephone, in a chat over the fence or on
- And we know we said you don't need to give money to help us,
but we'd love it if you did! Please sponsor us and help make this happe
Waiting to hear from you!