STRAIGHT UP! Amazing new energy bars and cereals from Savvy.

STRAIGHT UP! Amazing new energy bars and cereals from Savvy.

by Savvy

Sheffield UK

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This project will only receive pledges if at least £10,000 is pledged by Mon 12 Jun 2017




pledged of £10,000


days left


We are raising £10,000 to develop and launch a range of brand new STRAIGHT UP! Energy Bars and Cereals. The range is the first of its kind to include sweet organic Australian carob and will be totally ‘clean food’, containing no added oils, sugar* or preservatives. Like our friends down-under, we love feeling great and it’s important to us that our foods stay the way nature made them, direct from the plant to you! We are the sole suppliers of Australian Carob to the UK and Europe and we’ve a very special offer for you.

*Contains naturally occurring sugars.

Winning entrepreneurs with foodie families

When Jonathan gave Katie a jar of his special homemade carob spread, she was so hooked she came up with the idea to start the business.  Almost immediately they won a big cash prize for the idea which launched the project and they’ve since won two more major taste awards. The pair both lead highly active lifestyles, using yoga, cycling and tai-chi to keep fit and are very proud of their food creation, which they also hope will address some of the major health issues facing people today. They are always keen to work with more people of the same ethos.

The pair both have extensive experience in the creative industries at director level and both from food business families. Four years in the business, they’re immensely proud to be selling their unique products to many major shops and manufacturers in the UK and abroad.

The pair are now teaming up with ex-pro footballer Neil Robinson (Everton FC / Swansea City & more), who is the UK’s first vegan pro-footballer and possibly the world’s first! Neil’s own recipes developed from years of training at the highest level are a perfect match for us and we’re very excited to be working with him! We’re also working with high-profile nutrition experts including award-winning founder of Nutrichef, Barbara Cox who will assist in bringing the brand new range to market.

The Carob Connoisseurs

Savvy’s STRAIGHT UP! carob energy bars and cereal will be the first of their kind in the world! Many people have already come to love and trust our products.  Major retailers and distributors are ready to channel our new products into the hands of millions of waiting fans.  Adding bars and cereals to our popular range has always been part of our plan and we’re so excited to be nearly there!

We’re always keen to shout about our unique carob crop (pictured) as on our farm we grow only the best and sweetest varieties of carob and we remain passionate about pure, tasty food. You’ll be amazed to find out how sweet and tasty these special Australian pods are.

By adding a pinch of organic cocoa to our original spread mix, we invented ‘chocolate spread that keeps your energy up!!' When we started winning awards and found people were eating our spread straight from the jar, it was clear we needed to invent more ways people can eat our produce!

“One of a kind with rich, deep flavours” – Nigel Barden, BBC Chef and Presenter

If you’re not one of the many people fortunate enough to taste our carob yet, you’re in for a treat and now’s your chance! Our experience producing great recipes with many experts and sharing them with the world has increased our knowledge and confidence to take it to the next level with our on-the-go energy bars and cereals, and we want YOU to be a part of it!

A bar in every lunchbox, breakfast in every home!

We started with an idea and now all our hard work is starting to show results. We’re now in some major shops here and abroad, while we also sell our carob in bulk to caterers and manufacturers.

By launching STRAIGHT UP! energy bars and cereals it will enable many more people to experience and benefit from our unique recipes.  Our aim is to inspire, motivate and encourage everybody to take responsibility for their own well-being.  We intend to literally build the energy of the nation as you’ll be able to indulge and get properly nourished at the same time.

It’s our goal to get one of our great energy bars into every lunchbox in the UK and so we’re reaching out to some big influencers to help make this happen!  You’ll hear more about these great people as we go along.  With YOUR support, we can fulfil our vision of becoming the authority on all carob based products across the globe and start to make a big difference.

The shopping list

We’ve always said “people first in business” so when we heard about Tesco Backit, we thought "what a brilliant way to share our vision!” By investing in an ethical health-food company, you’ll be supporting a great cause, allowing us to continue our work getting great carob and other superfoods into the mainstream and receive that warm fuzzy glow, knowing you’ve contributed to the better health of the nation!

If we exceed our target – fantastic! More funds will go on even more products and marketing including showing off at bigger food shows and sending ambassadors and scouts to more schools and communities.  The more we raise the bigger and faster we can make the vision of getting a bar into every lunchbox a reality.  We’ll keep you updated every day on the way to the target!

Your pledge = Our Promise. Your investment goes towards:

  • Products Formulations
  • Nutritional Profiling (eg. Low GI verification)
  • Packaging Design
  • Videos & Endorsements
  • Ambassadors
  • Publicity Campaign
  • Ingredients
  • The Launch!

What rewards are you offering?

Have a look at our rewards list – we’re going to keep you, your friends and family stocked up with great, tasty energy and some other rewards including custom designed limited edition STRAIGHT UP! hoodies and tees! There's even a signed photo from Neil for everyone.


Is joining in risky?

The great things about Tesco Backit is that if we don’t reach our goal, you don’t fork out – simple as that! So when we reach it, we will deliver!

We’ve been around a good few years now with an amazing global network and tons of great influence. Careful team planning and years of hard toil and pure business experience under our belts has made us very aware of risk so you’re in safe hands! Straight Up!

What's energy food?

Our bars are energy bars because of the high natural carbs and sugars, which provide both slow and fast release energy in a naturally balanced way.  Our goal has always been to promote healthy food and good energy has always been part of our core business values, we wouldn't have it any other way.  With the amazing recipes in our new products, we believe we've come up with a winning range to keep you and the nation energised!

What’s your take on sugar and fat?

There’s been a lot of publicity about sugar recently, but there are many different kinds of sugar!  Carob is a fruit so it contains natural sugar (mostly sucrose), which is very different to refined sugar, which we steer well clear of!

Fats are also a really important issue to us and our bars are Low Fat and Low Saturated Fat because they're less than 1.5g per 100g.  We do not add fat, oil, e-numbers or pieces of asteroid to anything we make.

What is carob?

A carob is a sweet bean that grows on a tree in hot countries and the pod is edible. It's a bit like a sweet pea pod (you know the type you can munch on in the garden?) and in fact it is a member of the pea family! Some varieties, like ours, taste amazing and have lots of nutritional qualities as well.

Carob has a unique texture and is used in many food applications.  Carob is native to the Mediterranean, where it has been in cultivation for at least 4000 years and it now grows in Australia, California and other places where the climate is just right.  It has been highly respected in many cultures, it's mentioned in the Bible and the Egyptian hieroglyph for the word sweet is a carob pod.

You can read all about our very special carob here .

What flavours will your bars and cereal be?

As you can see we’ve been experimenting with all sorts of flavours (so many things go well with carob it's unbelievable!) but we’re keeping this a secret for now. However, they will certainly be sweet and taste of delicious carob, fruit and more so don't worry, we won't be keeping the all for ourselves!

Will all your new products be vegan, organic, free-from oils etc. just like your current range?

Yes, that’s what we pride ourselves on – good, clean, guilt-free, energy food .  Our new bars will also be:

  • High in Fibre
  • A Source of Calcium & Iron
  • Low Fat / Low Saturated Fat
  • No added oils, sugar, preservatives, nuts, GMO's
  • Dairy-free, soya-free, gluten-free
  • Vegan
  • Organic
  • Just packed with winning combinations of natural, tasty energy food, the way nature designed it!

Where are your products made?

We’ve been making our own for many years but recently started using a fantastic organic contract manufacturer in the UK to help with demand.

Can we talk to you directly about anything?

Yes of course!  We’ve always loved speaking directly with our customers and when time allows we still like to do in-store demos ourselves.  You can also contact us directly by using any of the methods below.

Where to find our social gatherings:

Follow us to get great news, recipes and chat on the healthiest food and drink.


PLEASE Help us succeed!

Imagine being responsible for a fantastic new range on the shelves! Not only that but you will be directly helping the nation become fitter and more energised by joining us in the fight against the issues caused by eating the wrong foods.

Please share with pride YOUR project with anyone you think could support us – on social media, by email, telephone, in a chat over the fence or on your blog.

Finally, we know we said you don't need to give money to help us, but we'd love it if you did!  Every little helps! ; )

Thank you!

Jonathan, Katie & the Savvy team!

18 hours, 22 minutes ago

Hi all,

It's starting to get a bit nail-biting and we've a long way to go so please don't stop promoting the campaign wherever you can!

Last weekend we sent out a tweet saying if anyone pledges during the weekend they'll receive a free 1kg bag of our Roast Carob Powder.  Some of you did but we've no way of seeing your address until the campaign completes so if you'd like your free gift, please email your address to:

Best wishes.

2 weeks, 4 days ago

Hi all, we just heard Tesco are organising a tasting for us at the local supermarket so if you're in or near Sheffield please pop down, we'll give you the details soon.

The bars are still being tweaked with Neil bringing some new flavours coming on line and they're tasting better than ever so we so excited about sharing them with you.

As you can see, someone just pledged £1,000 which is fab!  Only one of those left now!

Please keep sharing the link to the campaign, time is ticking away!


The Carobco Team

1 month ago

Hi all,

Please share the fact you've pledged so you can be proud of helping a great cause!  You can use the widget or just tweet / post this: I'm backing the new Savvy Energy Bars on Tesco Backit - you can too!


1 month ago

Hope everyone's having a fantastically chilled and lovely Easter break.  We've been out to watch some local music twice and spent some time in the garden while the sun shone.  Yesterday we came briefly back to work to see a flurry of new pledges!  Thank you so much everyone of you.  We're feeling greatly encouraged. There's a long way to go but plenty of time to achieve the goal. Thank you also for copying the referral widget, we can see there's a few clicks come in from those already.  Well done!  Have a great rest of the holiday!

1 month, 1 week ago

And we're off!!

Within minutes of launching we got a retweet from @EvertonHeritage This morning Neil sent over new recipe bars with organic orange and some full flavour carob pieces. They are so good!  Well I would say that wouldn't !?  Meeting up again with Neil and two of his brothers next week to push the business forward so we'll let you know how that goes. Factiod: Neil's family is full of talent and he is younger brother of Sir Ken Robinson - one of my heroes with his amazing work on creativity!  Brother John also works in both creative research and health foods!

Love this Updates thingy - pity I'm not that pretty or I'd sending out photos of myself sat here typing, LOL!  Will be posting lots of updates as we go along.

Cheers for now!


Only project creators and their backers can post comments.

Robert Leach

Hi Kate and Jonny. Wishing you well with the campaign. we'd be interested in the Granola and Bars, but we probably wouldn't find a use for the Carob Powder or nibs.

18 Apr 2017
John Graham

GREAT idea !!!!