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pledged of £3,000
We're raising £3000 to enable development of our range of breakfast and snack products. We want to get the nation starting the day with a bowl of our delicious natural fruity porridge and to snack on our flavoured toasted seed mix toppings.
The good news is that Simplyseedz is ready to hit the supermarket shelves!
With your help we can further increase the brand awareness to make our products more readily available.
My name is Cathryn Zielinski, Founder of Simplyseedz, a passionate foodie, who loves the open air, good food and wine and walking my two dogs in the Worcestershire countryside.
I'm supported by my husband Andrew (he's the logistics guy at events), my son Tom, his wife to be Rhi and daughter Jess. They all get involved helping at shows, delivering orders and are general good sounding boards for my ideas.
I used to pretty much eat what I wanted, without giving it too much thought.
But following a health scare 10 years ago (I'm fortunate to have survived a pulmonary embolism) I began to take more care of myself and consider what I was eating. Breakfast was a good place to start, so I bought supposedly good for you breakfast cereals and seed mixes from the supermarket, but after time, felt that I could make my own mixes that were fresher, tasted better and more importantly were healthier. So I created my own muesli, porridge and seed sprinkles. It wasn’t long before the whole family and friends were devouring my creations! And then I had an idea...
When redundancy struck from a full time job, it was the opportunity I needed to launch Simplyseedz!
It can be frustrating to see so little choice in the supermarket cereal aisle, and so many with high levels of sugar or additives. For example porridge is perceived to be healthy, which it should be. But more often than not, especially the convenient on the go pots, can be packed with as much as 40 grams (i.e. 8 teaspoons) of refined sugar, making them a poor choice. You may as well choose a mars bar for breakfast (this is not recommended of course!)
Then there’s the healthier snacks, but again often they have added salt! Some snacks get dismissed because they can be perceived to be just too healthy, faddy or only suitable for those on a specific diet or fitness regime! Seedz are not just for the birds!!
Simplyseedz products can be enjoyed by everyone and this is the message we wish to promote. You certainly don't have to be a gym bunny to enjoy our range!
We believe the opportunity for Simplyseedz is significant and can only grow. From little seeds to mighty oaks - well ok maybe a forest first, but it’s an exciting time for you to join us on our journey!
The pledges we receive will enable the business to fulfil its ambitions to further market our Simplyseedz brand. As a backer you will have our full commitment to get Simplyseedz to be the snack or breakfast of choice.
It is our desire to be the top snack or breakfast of choice and the brand that everyone knows, loves and trusts. We have lots of ideas waiting to be fulfilled, which includes additional flavours and products.
While we have made some great strides so far in our journey, such as supplying Gloucester Services (M5), Fenwicks Food Hall, Daylesford Organics and have recently launched porridge on Ocado and Amazon. We were delighted to receive a Great Taste Award in 2016 for our Date & Apricot Porridge. Simply, we just need more people to discover Simplyseedz. So there’s lots more to do!
Firstly, we want to develop the seed mix snack pot offering in terms of branding and packaging.
If we are fortunate to exceed our crowdfunding target, we will be able to further fund New Product Development, including new recipes.
We will be giving updates on our campaign on a very regular basis via social media channels and newsletters. To those who kindly pledge, we will provide you with news on our business development.
We are currently supplying a limited number of outlets with our porridge range. We'd love you to be a part of helping us bring something new to the breakfast and snack market and every pledge will be used (this is our wish list):
As a thank you for your pledge you will receive as a minimum a heartfelt thank you, social media mention and other exciting rewards for your support. Further details of the programme of rewards on offer can be found on this web page.
You don't need to give money to help us succeed! Please share this project with anyone you think would support us – on Twitter, Facebook, LinkedIn, by email, telephone, in a chat over the fence or on your blog.
And we know we said you don't need to give money to help us, but we'd love it if you did! Please sponsor us and help make this happen. Thank you for support.
Gold medallist Claire Cashmore MBE, Paralympian Swimmer is sponsored by Simplyseedz Claire Cashmore said "Simplyseedz porridge pots are great as they are a perfect, nutritious snack to have straight after morning training and before I go in the gym. It is key to refuel within a 40 minute window and their porridge pots makes it super easy"
Other SimplySeedz fans include BBC News presenter Louise Minchin, Mark Foster, Olympic Swimming Medalist & Sports TV presenter.
Watch our interview with TV chef Peter Sidwell at Food Matters Live 2016 : https://www.facebook.com/simplygoodfoodtv/videos/
Have you sponsored this project? If so, log in to comment on updates!
Thank you to everyone who supported our crowdfunding campaign and I hope you have enjoyed or still enjoying the rewards.
Since our crowdfunding campaign, we have been appointed a Tesco Buyer, and have a meeting 21st June. We've also been appointed a mentor to the business from Method cleaning products too!
We've launched products on My Coffee Station (mobile coffee outlets at food festivals/events) and also a new UK national chain of Canadian Coffee shops, Second Cup Coffee, (11 UK outlets & growing). We attended Farmshop & Deli Show, NEC & met many trade buyers, and started the season of festivals and events. Kirsty Allsopps Handmade Fair Ragley Hall (met Liz Earle see below), Daylesford Summer Festival, & Pub in the Park to mention a few!
We've also started supplying the Bell at Alderminster with our new range of baked pumpkin seeds that will soon be available in more locations and at forthcoming shows - Cardiff International Food Festival, CarFest North & South!
I am however aware that with all that's been going on, there are a couple of folk who haven't yet received their rewards yet, so please get in touch so that we can arrange delivery or collection.
I also apologise for the delay in sending out aprons and t-shirts, but these are in progress and will be ready very soon for dispatch.
As a further thank you for your continued support, please find below a 15% money off voucher code to use for future Simplyseedz purchases.
Enjoy the sunshine,
YAY!!! We have exceeded our crowdfunding target!!
Thank you so much to everyone who has pledged their support.
This means so much to our business, it will enable us to focus on developing our business further.
I'll keep you all posted of our development but in the first instance, I will be in touch very soon with regards to getting your rewards delivered to you.
Once again, thank you for supporting Simplyseedz.
With kindest regards,
IMPORTANT ANNOUNCEMENT: Due to some technical issues Tesco Backit have extended our campaign until Sunday eve, 26th March.
Should anyone still experience any problems please let me know. Thanks everyone,
Lets go hit that target!
With only 4 days left of our campaign, we really need your pledges now to hit our target.
We are at 30% of target so I'm hoping that my appeal will encourage you to get involved.
Pledges are converted into investment funds by Tesco only when we achieve our target, ie at the end of a successful campaign. So there is absolutely no risk to you.
Hitting our target will allow us to
•Enable a commercial production run of seed mixes to get them to market.
•Launch marketing campaigns for both porridge & snack pot seed mixes to get them in a shop near you.
•Develop our website to improve the shopping experience for our customers.
Simplyseedz is passionate about our provenance and has placed much effort to create honest clean food products for you to enjoy.
Just think how great it will be when you're able to pick up a little pot at a till for when you have the munchies! Perfect healthy treats for your lunchbox, gym bag, handbag, work bags etc.
Simplyseedz is run solely by myself, Cathryn. I wear all the hats! It's challenging but progress has been great in thanks to our fantastic customers and followers.
So please, please make a pledge. Perhaps team up with a friend and share the great rewards? You then both benefit!
So if you've not pledged yet, now's the time!
Thank you so much in advance,
Yesterday I was interviewed on BBC Hereford & Worcester by Malcolm Boyden.
Listen to the show by clicking the link below. You'll find me approx. 1hr 9mins into the show.
Watch Simply Good Food TV Chef Peter Sidwell make a very healthy flapjack with our porridge!
Watch TV Chef Peter Sidwell making a healthy flapjack using our Apple & Cinnamon Porridge mix!
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Goodness, we've had busy few weeks since our campaign started! So here's a quick update of what we've been up to.
We've joined the Hereford & Worcester Chamber of Commerce and I've already attended 3 events, with much interest for our products and opportunities to explore overseas too!
Lots of orders processed, & more stock being made as we've sold out of Apricot & Cranberry Porridge Pots (again)!
We're heading to Keswick tomorrow for a filming session with Claire Cashmore MBE and TV Chef Peter Sidwell who'll be cooking up some nutritious delights which you can watch on Simply Good Food TV. Download the new Award Winning App Simply Good Food TV app click here for iphone and ipad and click here for android so you can watch the show!
So all good, but please make your pledge for porridge today!
Many, many thanks,
What a great start to our crowdfunding campaign! We are truly grateful of the support we have received so far!
Bob, Sue, Louise, Margaret, Lorette, Ann, Jim, Helenor, Nicky, you are amazing, thank you!
Please help and pledge today and you will receive Simply fabulous rewards for your pledge too!
Thank you so much!