TrooGranola - Fresh Granola Toasting Kits

TrooGranola - Fresh Granola Toasting Kits

by TrooFoods Ltd

Folkestone, Kent

Get in touch

This project received pledges on Mon 21 Nov 2016




pledged of £5,000



What's this all about?

Become part of #Teamtroo And Help Us Bring TrooGranola To Life!

We need your help to make our first factory batch of TrooGranola – the world’s first fresh granola toasting kit. Then we can get it on store shelves so that you can buy it - doesn't it look good?

Can you help us make this happen?

Who are we?

We are Helenor & Michael Rogers; the founder members of #teamtroo.  We are passionate foodies who want to make healthy, nutritious products that make you feel great! 

If you want a laugh you can even see us on 'Couples Come Dine With Me'!  Click here to see us...

Our motto is “be troo to yoo” – we want to help people be the best they can be; to be proud to show their troo colours.

We are based at TrooFoods HQ by the sea in sunny Folkestone, Kent.  We love being based in the garden of England – so much fresh local produce to inspire us!

What is TrooGranola all about?

TrooGranola is the world’s first fresh granola toasting kit. It allows home cooks to experience the joy of filling their kitchen with the amazing smell of their own delicious, nutritious granola.  Prepared in minutes with complete control over fat and sugar levels. 

It contains all natural ingredients and is free from gluten, wheat, and refined sugar. It's also vegan and vegetarian friendly.

How did we come up with the idea?

TrooGranola was in created in an attempt to get some good healthy food into our son Euan who is a real fussy eater.  This is him on a night out - he's very cool for 8.

He tried and liked granola at a festival – we were delighted to see him eating nuts and seeds but then I was horrified when I saw the sugar content when I looked in the supermarket.  We decided to make our own; packed full of natural ingredients and certainly not full of sugar.

We also really enjoy the process of making food for each other.  Not necessarily the buying and measuring out of the ingredients; but certainly the great feeling of creating something delicious.  We want others to enjoy all the benefits of making their granola without any of the hassle.

Watch this to see how the TrooGranola Kits work....

What are we aiming to achieve?

    The more we grow, the more we can do to help people be troo to themselves.  So we want to be a big brand that everybody knows, loves and trusts as a business driven by purpose and not just profits.

    Why do you need the funding?

    We need the funding to pay for packaging, ingredients and the costs of manufacturing for the first ever packs of the TrooGranola Toasting Kit.  This will finally bring our packs to life and create the first ‘proper’ stock that we can sell.

    If we are lucky enough to get more money we will use it to do more sampling activities to build our #teamtroo community!  We love meeting our customers face to face; foodie festivals and pop up markets are the best place to do this so more money would fund this activity.

    We'd like to thank you with some rewards...

    Everyone who pledges funds to help us move forward will get a heartfelt thank you letter from Helenor & Mike - and possibly more importantly you will also be giving a homeless person a delicious, wholesome breakfast this Christmas; something we can all feel good about.  We've also got bigger rewards that we hope you like for pledges of higher amounts, including where you can get directly involved with the business and its founders.


    What if you don’t get funded?  We really hope we do get funded, but we are looking at other ways that we can fund our launch if it doesn’t happen.  We would much rather do it with #teamtroo as it shows that our idea is valued by real people.

    Who are #teamtroo and #teamtrooheroes? #teamtroo are our supporters who help us grow in the right way.  We value their feedback; ideas and suggestions for how we should do business.  They also get to hear first about special offers, promotions and competitions. #teamtrooheroes are our brand ambassadors who help guide our brand development and activity.  They get samples of our new product to taste and get the first peak at brand ideas to get their feedback and input.

    What if I don’t want to make it? I just want to eat it! That’s fine, we get that, cooking isn’t for everyone.  We will make it for you – check out the options on

    Keeping In Touch

    Join us on Facebook, twitter, LinkedIn and Instagram @troogranola to keep up to date with all of the news on our campaign.

    We will also be sending out regular newsletters.  Sign up to the mailing list at
    Please pass it on...

    We need as many people as possible to be talking about our project - over breakfast, lunch and dinner.  At work, in the playground, down the pub!  Everywhere and anytime....

    And - you don't need to give us money to help us succeed -  you could help us by sharing this project on Twitter, Facebook, LinkedIn, by email, in a chat in the gym or maybe even on your blog.  And we know we said you don't need to give money to help us, but we'd love it if you did! It would be AMAZING if you sponsor us and help make this huge step in our journey.

    7 months, 1 week ago

    7 months, 1 week ago

    A huge thank you to those who have supported us so far....

    There is still time to join in, get your hands on the great rewards and help the homeless this Christmas - tell your friends!!

    7 months, 2 weeks ago

    HOORAY!!!! HORRAY!!!! HOORAY!!!!!

    We've done it - we'll do something more creative later, but meanwhile


    You are all amazing and we are eternally grateful for your support.  Can't wait to get those gifts out to you....

    7 months, 2 weeks ago

    Hello lovely backers!

    It's been another busy week at TrooFoods HQ.  We're off up to the Lake District today to take part in Simply Good Food TV's 24 hour Cookathon!  Download the app and you can watch it - more details here:

    We're on at 7am on Saturday morning, we understand if it's a little early for you!  We'll be talking about TrooGranola and making some delicious breakfast delights along with some other foodie friends.  If you do catch it then let us know what you think...

    7 months, 3 weeks ago

    We've got that #FridayFeeling when we had some fantastic new backers today.  Thank you so much for your support.  It is trooly inspirational; we're going to make this happen!!

    Please don't forget to use the link you received when you backed us to share the campaign with your friends - especially anyone who loves granola.  They haven't tasted anything yet...!

    Have a fabulous weekend.

    Best wishes,


    7 months, 3 weeks ago

    7 months, 4 weeks ago

    It is our first birthday this week - just a year ago we came up with the idea of FRESH granola and brainstormed the name 'TrooGranola'.  Now we're here on Tesco Backit - how EXCITING and AMAZING is that? 

    Just goes to show what you can do with a bit of self belief and determination.  A lot of support also helps - and we want to recognise that.  So a HUGE THANKS to every single person we have met in the past year on our journey as well as to our fabulous friends and family - you have all helped us get this far and you will be our inspiration to help us into the future. 

    Let us know if you want a granola topped cake!!

    Lots of love,



    8 months, 1 week ago

    Surprised and excited to get backers so quickly!             Thank you so much, we really appreciate your support.

    Only project creators and their backers can post comments.

    19 Nov 2016
    Maddi Tiscoe

    A brilliant product that we are proud to back here at Wild Card & Wild West Communications. We can't wait to see TrooGranola grow! Wishing you all the best for the next stages.

    16 Nov 2016
    Susan Parker

    Great idea and wish these guys the best of luck

    16 Nov 2016
    Warren Sutton

    Tasty Granola, 'tis Troo!

    14 Nov 2016
    Joanne Paye

    Good Luck with Troo!

    11 Nov 2016

    We just finished a crowdfunding campaign on Tesco Backit (Tg green teas) and want to support others that we think are offering something healthy for consumers too. We will share on social media too. Good luck Troo Granola!

    8 Nov 2016
    Patrick Lindon

    Best of luck!!!!

    4 Nov 2016
    Catriona And Chris Hunter

    Good luck!

    4 Nov 2016
    Jason Nisse

    Looking forward to great tasting granola with low sugar

    3 Nov 2016
    Andrew Osborne

    Good luck to a great product!

    2 Nov 2016
    Helenor Rogers

    Thank you so much to our AMAZING supporters - it's just wonderful reading your comments and seeing our target getting closer to being reached. You really are now part of #teamtroo xx

    2 Nov 2016
    Dan Brennan

    Good luck hitting your target !

    2 Nov 2016
    Esmee Gray-Brennan

    Go TrooGranola! From Esmee xx

    30 Oct 2016
    Olly Hiscocks


    28 Oct 2016

    great product

    20 Oct 2016
    Sean Harvey

    Awesome product! How Granola should taste!

    19 Oct 2016
    Mark Wrighton

    Brilliant product, fun packaging, inspiring brand! All the best with this exciting project!

    19 Oct 2016
    Tracey Kidd

    Good luck folks! Can't wait to get my own kit!

    19 Oct 2016
    James M

    Best of luck reaching your target!