Starting your own campaign

Are you a small food and drink business with a great product?
Are you looking to take your product to the next level?
Tesco BackIt could be perfect for you.

Tesco BackIt gives you a unique opportunity to tell your story, showcase your products and campaign for funding - with a little help from Britain's shoppers.

You may offer backers rewards based around your product in exchange for their support.

If your campaign successfully reaches its funding target:

  • You receive the funding to help with your future growth.
  • You send the rewards directly to the customers who backed you.
  • Tesco will provide advice and mentoring from industry experts.

Unlike most other crowdfunding platforms, there is no fee to get onto Tesco BackIt. Only if your campaign is successful will you be charged a small (1.4%) payment fee, and the rest of your backers' money will come straight to you.

Who can use Tesco BackIt?
Tesco BackIt is available to those businesses that:

  • Are looking for funding to grow
  • Produce their products in a food safety accredited site e.g. SALSA or BRC.
  • Are registered in the UK

Not producing at an accredited site yet, but something you're considering? Let us know and we can see what we can do to help.

What next?
If you can answer YES to all of the above, please email us, and let us know the following information:

  • Your business name
  • Your product
  • Where your product is manufactured
  • Why you’d like to get involved
  • Link to your website
  • Contact e-mail and telephone number
  • Any other information you’d like to share about your business

We look forward to hearing from you soon.

Think we can do better?
Please email us with your feedback and we will see what we can do.